Jacadi has a unique philosophy, expressed in the styling and the high quality and reasonable prices of our products, which make fashion part of a child's introduction to good taste. It's also part of our unique marketing approach, in which dedication to the world of childhood builds brand awareness and loyalty. Lastly, it's part of a unique spirit - the spirit of franchising independence.

Franchising is Jacadi's second business - a business in which we have a specialist's expertise. The fame of the brand, the style and quality of the products and the reliability of the support provided to our network are tangible resources placed at the disposal of the entrepreneurs who join us.

Many of the women and men that have chosen us, and who we have chosen in turn, took their first steps with Jacadi. Their decision to grow with us is a source of lasting pride.

The total Jacadi concept is based on the perfect suitability of the sales outlets to the buying behavior and expectations of today's consumers.

The marketing department carries out both up-stream and down-stream observation of the various world markets. These studies allow the best quality/price ratio to be identified in response to the specifics of the various markets studied. Jacadi products are firmly positioned as leaders in the middle-to-high-end priced market. This leading position is clearly recognized by consumers all over the world. From shop windows to interior fittings, which are modular and easily adapted to boutique size, product presentations cover the whole world of childhood with a particularly effective product line breakdown: The infants section (0 to 24 months) includes a wide range of nursery products. For toddlers ages (2 to 6 years) the emphasis is on play. Lastly, the pre-junior section (6 to 12 years) is functional and relaxed. Our boutiques are filled with attractive spaces for both children and grown-ups, presented as boutiques within the boutique for maximum value enhancement of both products and themes.